For baby bath time and grooming.  Purpose: Designed for use during bath time and grooming for babies.  Material: Made with soft materials like premium bamboo to be gentle on delicate skin.  Features: Ultra-soft texture.  Highly absorbent and quick-drying.  Durable with professionally hemmed edges.  Packaging: Available in multi-packs, often in assorted colors. 

A comprehensive kit designed for baby care and grooming, suitable for use at home or while traveling Essential Items: Digital oral thermometer, nasal aspirator, baby nail scissors, baby nail clippers, emery boards, a baby toothbrush, and a baby hairbrush and comb set. Baby-safe Design: Each item is made with baby safety in mind, featuring rounded ends, soft bristles, and comfortable handles. Portability: The kit comes in a hard-shell, waterproof, and wipe-clean carry case with a secure zipper, making it easy to transport and keep all items organized

A versatile cream known for its soothing and healing properties for irritated skin. It is suitable for treating nappy rash, eczema, surface wounds, sunburn, minor burns, acne, bed sores, and chilblains. Sudocrem has a water-repellent base that forms a protective barrier to prevent irritants from coming into contact with the skin. It contains zinc oxide, lanolin, and benzyl alcohol, which help reduce tissue fluid loss, soothe and soften skin, and provide local anesthetic and antiseptic properties.

This cream is formulated to provide a protective and soothing barrier for the skin, combining the benefits of zinc oxide and castor oil.  Key Ingredients: It contains Zinc Oxide, known for its protective and soothing properties, and Castor Oil, which is renowned for its nourishing properties, aiding in hydration and repair of dry or irritated skin. It also includes D-Panthenol and Oatmeal.  Uses: It is designed to help prevent and treat various skin irritations, including nappy/diaper rash, bed sores, and minor cuts.  Benefits: It acts as a barrier against moisture, helps soothe irritation, aids in wound healing, and promotes healthy skin regeneration. 

A product designed to hydrate, revive, and restore dry, itchy, and irritated skin, especially for those with eczema. Ingredients: It's formulated with Colloidal Oat Meal, Niacinamide, Hyaluronic acid, and Ceramides.  Purpose: It aims to enhance skin repair, hydration, and moisturization while restoring the skin's protective layer. 

Purpose: Designed to moisturize and soften a baby's delicate skin, locking in moisture.  Formula: Mild and gentle, suitable for newborns.  Features: Locks in moisture to keep skin soft and smooth.  Dermatologically tested and pediatrician approved.  Lightweight and non-greasy.  Usage: Can be gently massaged into the baby's skin after bath time or whenever extra care is needed. 

Purpose: Helps protect delicate skin against the causes of nappy rash.  Formulation: Made with zinc and castor oil, it forms a breathable barrier.  Safety: Dermatologically tested and paediatrician approved, ensuring suitability for newborns. 

Purpose: Designed to shield and soothe baby's skin, providing a safe and effective barrier against wetness and helping to prevent the causes of nappy rash.  Key Features: Protective petroleum jelly formulation.  Helps prevent nappy rash.  Dermatologically tested and Paediatrician approved.  Suitable for newborns.  Suitable for vegans and not tested on animals.  Application: Apply to freshly cleansed skin, focusing on areas prone to nappy rash. 

Purpose: Gently cleanses baby's skin, hair, and scalp.  Formula: Features a "No Tears Formula" and is dermatologically tested and paediatrician approved.  Suitability: Suitable for newborns and sensitive skin.  Other Features: Unscented and colour-free formulation (for the sensitive version).  Suitable for vegans.  Dermatologically Accredited by the Skin Health Alliance.  Usage: Can be poured onto wet hands or a sponge and applied to baby's hair and body, massaged into a lather, and rinsed. Alternatively, it can be added to running water in baby's bath. 

Purpose: Gently cleanses baby's skin while creating fluffy bubbles for a fun bath time.  Formula: Features a "No Tears Formula" and is dermatologically tested and paediatrician approved.  Suitability: Suitable for newborns.  Usage: Can be added to bath water to create bubbles or applied directly to the skin with a hand or sponge, then lathered and rinsed.  Safety Warnings: Keep out of reach of babies and small children, do not leave children unattended in the bath, avoid contact with eyes (rinse immediately if contact occurs), and discontinue use if skin irritation occurs. 

Gentle Formula: It is designed to be mild and gentle for sensitive baby skin, often featuring a "no tears" formula.  Safety Assured: The product is typically dermatologically tested and pediatrician approved, ensuring its safety for use on newborns.  Nourishing Properties: It cleanses while helping to maintain the skin's natural moisture and can leave the skin feeling soft and hydrated.  Features: Some variations may include specific aromas like lavender and chamomile for relaxation, or be part of a broader range of baby care products like head-to-toe wash or vapour bath. 

Designed for moisturizing and promoting bonding during baby massage. Uses: Ideal for baby massage to create a bonding experience, and for moisturizing skin, locking in up to 10 times more moisture on wet skin than ordinary lotions on dry skin. Benefits: Leaves skin smooth and feeling baby soft. Dermatologist-tested. Features a Clinically Proven Mildness formula, designed for delicate skin. Free from parabens, phthalates, or dyes. Provides effective moisturization for the whole family.

Designed for moisturizing and promoting bonding during baby massage. Uses: Ideal for baby massage to create a bonding experience, and for moisturizing skin, locking in up to 10 times more moisture on wet skin than ordinary lotions on dry skin. Benefits: Leaves skin smooth and feeling baby soft. Dermatologist-tested. Features a Clinically Proven Mildness formula, designed for delicate skin. Free from parabens, phthalates, or dyes. Provides effective moisturization for the whole family.

A baby hooded towel set that includes a hooded towel and four washcloths. Material & Features: Often made from soft, absorbent fabric like cotton or microfiber, designed to quickly dry and keep babies warm after a bath. The hood provides warmth for the baby's head.  Suitability: Suitable for newborns, infants, and toddlers, and can be used for both boys and girls.  Design: May feature attractive embroidery or designs on the hood.  Benefits: Helps parents easily wrap and dry babies, gentle on delicate skin, and durable enough to withstand multiple washes. 

A healing ointment for severely dry skin. Purpose: It's designed to moisturize and protect severely dry, cracked, or irritated skin, including chapped lips, cracked hands and feet, and minor cuts and burns. Formula: It's a water-free, paraffin-based ointment that creates a protective barrier to reduce water loss from the skin. It contains ingredients like Panthenol and Glycerin to soothe, moisturize, and nourish the skin. Benefits: It helps to heal dry, cracked skin, supports skin regeneration, and protects against the drying effects of wind and cold weather. Suitability: It is fragrance-free, preservative-free, and non-comedogenic, making it suitable for sensitive skin.

A gentle, hypoallergenic emollient designed for babies' and children's delicate skin. Purpose: It's used to soothe and hydrate sensitive skin, particularly beneficial for conditions like eczema, psoriasis, and general dryness.  Key Ingredients: Formulated with modern emollients including Cetomacrogol, Niacinamide (Vitamin B3), and Glycerin, which help attract and lock in moisture, calm irritation, and strengthen the skin barrier.  Features: It's free from parabens, fragrances, SLS, and harsh chemicals, making it suitable for daily use from infancy through early childhood.  Versatile Use: Can be used as a daily moisturizer, a soap substitute during eczema flare-ups, and a base for mixing corticosteroids/prescription medications. 

Purpose: Helps comfort and calm little ones at bedtime, nourishing delicate skin and aiding sleep. Key Ingredients: Features a unique blend of lavender and moon milk fragrance, rich in shea butter and grapeseed oil, which transforms from a cream into a nourishing oil upon application. Benefits: Provides 24-hour moisturization, clinically proven to keep skin hydrated. Contains DreamScentz sleep-enhancing technology to promote a restful night's sleep. Suitable for sensitive and eczema-prone skin, dermatologically and pediatrically approved. Application: Intended for gentle massage on the skin after bathing as part of a bedtime routine. 

A body moisturiser designed for sensitive, dry, itchy, and eczema-prone skin. Purpose: Provides instant relief and hydration for dry and itchy skin, and is suitable for individuals prone to eczema. Key Ingredient: Infused with nourishing colloidal oatmeal, known for its skin-soothing properties. Formulation: Fragrance-free and sulfate-free, making it suitable for sensitive skin and the whole family, including newborns. Texture: A lightweight, non-greasy, and non-sticky body moisturiser that absorbs easily into the skin. Application: Apply a generous layer twice daily and top up as required, especially on particularly dry patches. Clinically Proven: Clinically proven to support the skin barrier and offer up to 24 hours of moisturisation.

A fragrance-free body wash designed for sensitive, dry, and eczema-prone skin. Purpose: Formulated for dry, itchy, and eczema-prone skin, providing instant relief and hydration. Key Ingredient: Infused with nourishing colloidal oatmeal to gently cleanse and hydrate. Suitability: Suitable for delicate skin and the whole family, including babies from 0+ months. Formulation: Fragrance-free and sulfate-free. Application: Pour onto a flannel or soft sponge, massage over face and body, then rinse off with warm water.

A fragrance-free bubble bath specifically designed for sensitive, dry, and itchy skin, including skin prone to eczema. Key Ingredients: It contains colloidal oatmeal and oat oil, which are clinically proven to soothe and nourish delicate skin.  Benefits: It provides instant relief for dry and itchy skin, helps support the skin barrier, and creates long-lasting bubbles for bath time.  Suitability: It's dermatologist and paediatrician-approved as suitable for newborns upwards and for all skin types, including sensitive and eczema-prone skin.  Usage: Pour under warm running water, give the water a swish around and watch the soft bubbles grow and glisten.

A fragrance-free bath milk designed for sensitive, dry, itchy, and eczema-prone skin. Purpose: Provides instant relief from dry and itchy skin, and is suitable for individuals prone to eczema.  Ingredients: Infused with nourishing colloidal oatmeal to gently cleanse and hydrate, and sunflower oil to leave a protective moisture film on the skin.  Formulation: Fragrance-free and sulfate-free, suitable for the whole family.  Usage: Pour under warm running water and swish to disperse the skin-soothing ingredients.

Designed for newborns and upwards, suitable for sensitive skin and eczema-prone skin, and functions as a 2-in-1 shampoo and body wash. Purpose: Created to gently cleanse and protect baby's delicate skin, suitable for newborns and upwards. Formula: Sulfate-free, tear-free, and contains naturally derived cleansers, including skin-soothing aloe vera and cucumber. Scent: Features a mild, comforting baby-soft scent. Skin Suitability: Dermatologist and pediatrician-approved as suitable for sensitive skin and safe for those who may be prone to eczema. Usage: Can be used as a 2-in-1 shampoo and body wash during bath time. Massage a small amount into wet hair and skin, then rinse with warm water. 

A fragrance-free nappy cream designed for sensitive skin, including skin prone to eczema. Purpose: To soothe, hydrate, and nourish baby's bottom, and help prevent nappy rash and irritation. Ingredients: Contains naturally derived ingredients, including cocoa butter and aloe vera for moisturization, and is enriched with soothing aloe vera, cucumber, hydrating glycerin, and moisturizing shea butter. Suitability: Dermatologist and paediatrician approved, suitable for all skin types including dry and sensitive skin, and safe for those prone to eczema. Application: Apply to a dry and clean bottom after every nappy change to keep skin nourished. Features: Clinically proven to moisturize skin for 24 hours, supports the natural skin barrier, and is fragrance-free and mineral oil-free.

Designed for sensitive skin and suitable for babies, including those prone to eczema. Formulation: It is a hydrating, mineral oil-free formula made with naturally derived ingredients. Skin Suitability: Clinically proven to be kind and mild to sensitive skin, and also suitable for individuals prone to eczema. Moisturisation: Provides moisturisation for up to 24 hours, leaving skin feeling soft and smooth. Scent: Features a light, comforting baby-soft scent. Approval: Dermatologist and paediatrician approved. Usage: Recommended to be applied 1-2 times a day, massaging a cherry-sized amount from cheeks to toes.

Designed for sensitive skin and suitable for newborns and those prone to eczema. Purpose: Nurtures and protects delicate baby skin while gently cleansing and supporting the skin's natural barrier. Formula: Sulfate-free, containing naturally derived cleansers, enriched with skin-soothing aloe vera and cucumber. Scent: Features a mild, comforting baby-soft scent. Benefits: Clinically proven to be mild on skin, supports the skin barrier, and leaves skin feeling hydrated for up to 12 hours.

A tear-free and gentle bubble bath specifically formulated for babies' delicate skin and eyes. Tear-Free and Gentle: Designed to be mild, ensuring a pleasant bath experience without irritating a baby's eyes.  Natural Ingredients: Made with a high percentage of natural nourishing ingredients, including coconut oil, sunflower oil, and soy proteins, which help to gently cleanse and moisturize the skin.  Soothing and Calming: Contains ingredients like warm vanilla extract to help soothe and calm the baby during bath time.  Pediatrician Tested: Clinically tested to be safe and suitable for use on babies, including newborns.  Formulated Without: Free from phthalates, parabens, petrolatum, or SLS.

A dermatologically tested baby oil designed to moisturize and soften delicate skin, suitable for sensitive skin. Purpose: To keep baby's skin soft, moisturized, and silky smooth.  Key Features: Hydrating and easily absorbed.  Suitable for sensitive skin.  Dermatologically tested for safety.  Packaging is 100% recyclable.  Ingredients: Contains Paraffinum liquidum (mineral oil), Cyclopentasiloxane, Cyclohexasiloxane, Parfum (fragrance), Dipropylene glycol.  Usage: Can be gently massaged onto baby's delicate skin or a few drops can be added to bath water.  Benefits: Seals in moisture, leaves skin soft and smooth, and is ideal for baby massage. 

Designed for gentle and mild care of baby's skin. Gentle & Mild: Formulated to be gentle and mild for soft, nourished skin. Light Formula: Features a light consistency for easy application and absorption. Sensitive Skin Friendly: Suitable for use on sensitive skin. Eco-Friendly Packaging: Comes in 100% recyclable packaging. Moisturising: Provides moisturisation to keep skin soft and smooth. Dermatologically Tested: Tested by dermatologists to ensure safety.

A product designed to keep babies' skin soft, moisturized, and protected. Purpose: Soothes, softens, and moisturizes sensitive baby skin, creating a barrier against moisture loss.  Suitability: Formulated to be kind and gentle, suitable for sensitive skin, and dermatologically tested.  Usage: Can be used on various parts of the baby's body, including from head to toe, and also as a lip salve.  Volume: Available in a 250ml container.  Safety: Free of common allergens and potentially harmful chemicals such as phthalates, parabens, and fragrances, making it baby-safe and lip-safe.  Origin: Made in the UK. 

Formula: Gentle and mild, designed for tear-free bath time and suitable for sensitive skin.  Testing: Dermatologically tested to ensure safety and not tested on animals.  Purpose: Formulated to clean, moisturize, and soften a baby's skin from head to toe.  Features: Hypoallergenic, pH-balanced, and paediatrician-approved.  Convenience: Combines body wash and shampoo in a 2-in-1 formula, making bath time easier. 

Designed for children aged 3 to 36 months, offering a comprehensive oral hygiene solution as they grow. Includes: Three brushes tailored for different stages of oral hygiene development. Brush Types: Gum stimulation brush (3-6 months). Infant massager brush (6-18 months). Child toothbrush (18-36 months). Features: Suitable for use during teething. Aids in encouraging children to learn brushing habits.  Comes with a storage bag for convenience. Features a secure grip handle and super-soft bristles for gentle cleaning. 

Material: Soft and breathable material, suitable for a baby's delicate skin and easy to clean. Design: Feature cartoon animal designs and comes in a variety of patterns and colors to suit your preference. 

Designed to provide essential grooming and healthcare items for infants and newborns. Contents: Typically includes items like nail clippers, nail files, scissors, hairbrush, comb, thermometer, nasal aspirator, and potentially other healthcare tools, all designed for safe use on babies. Features: Made from safe, high-quality materials, often BPA-free plastic and stainless steel, with features like rounded tips on scissors and combs, and soft-bristled brushes for gentle care. Purpose: To help parents maintain a baby's hygiene and grooming, and facilitate basic healthcare tasks like temperature checks and nail care. 

A nourishing, non-greasy, and fast-absorbing lotion designed for babies' skin. Purpose: Moisturizes normal to dry baby skin for 24 hours and protects it from dryness. Key Ingredients: Contains prebiotic colloidal oatmeal. Suitability: Suitable for face and body, including for newborns and those prone to eczema. Formulation: Fast-absorbing, unscented, and free from dyes. Testing: Paediatrician and Dermatologist tested. Use: Recommended for daily use to maintain soft, smooth, and healthy baby skin.

Designed for sensitive baby skin. Ingredients: Formulated with Colloidal Oatmeal, Aloe, and Chamomile. Features: Gently cleanses and moisturizes. pH-balanced and tear-free. Free from sulphates, soap, and dyes. Hypoallergenic, paraben-free, sulfate-free, phenoxyethanol-free, and phthalate-free. Suitability: Suitable for newborns and sensitive skin, including those prone to eczema. Testing: Paediatrician and dermatologist tested.

A baby body lotion designed to moisturize and soothe delicate skin, particularly as part of a bedtime routine. Ingredients: Formulated with Colloidal Oatmeal, a known prebiotic that supports the skin's microbiome, and features calming scents of lavender and vanilla.  Benefits: Moisturizes for 24 hours and helps protect delicate skin.  Helps soothe and relax babies, promoting better sleep as part of a 3-step bedtime routine (warm bath, massage, quiet time).  Leaves skin feeling soft, smooth, healthy-looking, comfortable, and nourished.  Safety & Formulation: Non-greasy, pH-balanced, free from dyes, parabens, and phthalates, and is pediatrician and dermatologist tested. 

A baby bath and wash designed to gently cleanse delicate baby skin and help calm babies before bedtime. Ingredients: Formulated with soothing natural oat extract, a soft aroma of vanilla, and the calming scent of lavender. Formula: It is pH-balanced, tear-free, soap-free, and free from parabens, sulfates, phenoxyethanol, and phthalates. Benefits: Gently cleanses and helps calm babies for a more restful sleep when combined with a warm bath. Designed to preserve the baby's skin microbiome, leaving skin feeling clean, nourished, and healthy-looking. Pediatrician and dermatologist-tested, suitable for everyday use.