Gentle Formula: It is designed to be mild and gentle for sensitive baby skin, often featuring a “no tears” formula.
Safety Assured: The product is typically dermatologically tested and pediatrician approved, ensuring its safety for use on newborns.
Nourishing Properties: It cleanses while helping to maintain the skin’s natural moisture and can leave the skin feeling soft and hydrated.
Features: Some variations may include specific aromas like lavender and chamomile for relaxation, or be part of a broader range of baby care products like head-to-toe wash or vapour bath.