Purpose: Designed to moisturize and soften a baby's delicate skin, locking in moisture.  Formula: Mild and gentle, suitable for newborns.  Features: Locks in moisture to keep skin soft and smooth.  Dermatologically tested and pediatrician approved.  Lightweight and non-greasy.  Usage: Can be gently massaged into the baby's skin after bath time or whenever extra care is needed. 

Purpose: Helps protect delicate skin against the causes of nappy rash.  Formulation: Made with zinc and castor oil, it forms a breathable barrier.  Safety: Dermatologically tested and paediatrician approved, ensuring suitability for newborns. 

Purpose: Designed to shield and soothe baby's skin, providing a safe and effective barrier against wetness and helping to prevent the causes of nappy rash.  Key Features: Protective petroleum jelly formulation.  Helps prevent nappy rash.  Dermatologically tested and Paediatrician approved.  Suitable for newborns.  Suitable for vegans and not tested on animals.  Application: Apply to freshly cleansed skin, focusing on areas prone to nappy rash. 

Purpose: Gently cleanses baby's skin, hair, and scalp.  Formula: Features a "No Tears Formula" and is dermatologically tested and paediatrician approved.  Suitability: Suitable for newborns and sensitive skin.  Other Features: Unscented and colour-free formulation (for the sensitive version).  Suitable for vegans.  Dermatologically Accredited by the Skin Health Alliance.  Usage: Can be poured onto wet hands or a sponge and applied to baby's hair and body, massaged into a lather, and rinsed. Alternatively, it can be added to running water in baby's bath. 

Purpose: Gently cleanses baby's skin while creating fluffy bubbles for a fun bath time.  Formula: Features a "No Tears Formula" and is dermatologically tested and paediatrician approved.  Suitability: Suitable for newborns.  Usage: Can be added to bath water to create bubbles or applied directly to the skin with a hand or sponge, then lathered and rinsed.  Safety Warnings: Keep out of reach of babies and small children, do not leave children unattended in the bath, avoid contact with eyes (rinse immediately if contact occurs), and discontinue use if skin irritation occurs. 

Gentle Formula: It is designed to be mild and gentle for sensitive baby skin, often featuring a "no tears" formula.  Safety Assured: The product is typically dermatologically tested and pediatrician approved, ensuring its safety for use on newborns.  Nourishing Properties: It cleanses while helping to maintain the skin's natural moisture and can leave the skin feeling soft and hydrated.  Features: Some variations may include specific aromas like lavender and chamomile for relaxation, or be part of a broader range of baby care products like head-to-toe wash or vapour bath.